ExpectedOutcome:
Projects are expected to contribute to the following outcomes:
- Value creation and transfer to economy and society by increased interactions between arts and cultural institutions, citizens and industry;
- Innovative solutions with strong societal acceptance for uptake and transformative capacity through new conceptualisations of societal challenges enabled through artistic methodologies and approaches;
- Enabling interactions, schemes and modes engaging civil society, arts, cultural institutions and industry to benefit diverse communities, develop skills and promote preparedness, recovery and the twin transition.
Scope:
The new Industrial Strategy targets place-based innovation with broad stakeholder engagement. The European knowledge valorisation policy places much attention on a more diverse societal engagement involving a multitude of participants to create value through innovation benefiting all of society.
Enabling systemic change and achieving the twin transition cannot be achieved by technological solutions alone, if these solutions are not accepted and fully used by society, or if they increase existing inequalities. Engagement with the arts and cultural institutions can increase citizens’ understanding of complex issues (such as climate change, crisis management, data, artificial intelligence etc.) and involve citizens in co-creation for solutions drawing on existing knowledge and research results and driven by art and technology. Strengthening approaches of experimentation and creativity common in the ways artistic and cultural interactions operate, in co-creation with citizens and industry, can increase the potential for transformation towards a more prosperous, inclusive and innovative future.
This action aims to strengthen and further develop existing or new schemes promoting arts-industrial technologies-citizens interactions, that increase uptake of new technologies and innovative solutions through better societal understanding and acceptance, as well as co-creation delivering economic and societal benefits. While arts and technology are the main drivers, citizens and communities are empowered to develop, test, co-create and share the benefits of new innovative solutions that address their needs. Industry is stimulated to adopt more human-centred and creative approaches, enhanced by interactions with citizens, artists, designers, social and humanities scientists, cultural and creative professionals and institutions.
The proposals will address at least one of the following challenges:
- Developing and testing new schemes, initiatives and modes for arts-industrial technologies-citizens interactions leading to increased uptake of research results and innovative solutions by market and society. At least 20 new schemes and initiatives across Europe will be tested;
- Transferring, with the appropriate adaptations, and testing in another environment, existing schemes, initiatives and modes for arts-industrial technologies-citizens interactions that increase uptake of research results and innovative solutions by market and society. At least 20 existing (or recent) schemes and initiatives will be tested in a different member state to where they are in place/ originate, across Europe.
